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# What’s Your Go-To Move for Reallocating Spend to Stay Competitive?

ChatGPT visits surged 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how his team’s billion-citation research shows which enterprise brands are winning in AI discovery through strategic context optimization. The discussion covers fan-out query analysis for understanding how LLMs break down complex prompts into actionable search terms, prompt volume data methodology for measuring actual user behavior across AI platforms, and practical frameworks for transitioning SEO teams into generative engine optimization strategies.

[Play on Spotify](https://open.spotify.com/ "Play on Spotify")

# [What’s your go-to move for reallocating spend to stay competitive?](https://open.spotify.com/embed/episode/0kA2MA5dugtWgtEUYDtAp4)

## · [Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast](https://open.spotify.com/embed/episode/0kA2MA5dugtWgtEUYDtAp4)

## Continue listening

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[Outlining the ‘AI’s Impact on SEO’ Book](https://previsible.io/podcasts/outlining-the-ais-impact-on-seo-book/ "Outlining the ‘AI’s Impact on SEO’ Book")

30 Jun, 2023


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[![](https://previsible.io/wp-content/uploads/2023/06/blog-1.jpg)](https://previsible.io/podcasts/identifying-and-resolving-major-seo-opportunities-david-bell/ "Identifying and Resolving Major SEO Opportunities")

[Identifying and Resolving Major SEO Opportunities](https://previsible.io/podcasts/identifying-and-resolving-major-seo-opportunities-david-bell/ "Identifying and Resolving Major SEO Opportunities")

16 Jun, 2022


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25 min 32 sec

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