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# What’s the best advice you can give to professionals in SEO for 2026?

Enterprise SEO teams are spending millions tracking AI visibility without proven ROI. Eli Schwartz, growth advisor who’s driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, reveals why visibility dashboards measure vanity metrics instead of business impact. He outlines his first-click attribution framework that positioned SEO as responsible for $200M in revenue, explains why brand-inclusive reporting builds executive confidence over non-brand keyword obsession, and shares his holistic marketing integration strategy that treats SEO as awareness driver rather than isolated traffic channel.

[Play on Spotify](https://open.spotify.com/ "Play on Spotify")

# [What's the best advice you can give to professionals in SEO for 2026?](https://open.spotify.com/embed/episode/4zMJGDbKZcR5UrMcg3NSSv)

## · [Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast](https://open.spotify.com/embed/episode/4zMJGDbKZcR5UrMcg3NSSv)

## Continue listening

[![](https://previsible.io/wp-content/uploads/2023/06/blog-1.jpg)](https://previsible.io/podcasts/outlining-the-ais-impact-on-seo-book/ "Outlining the ‘AI’s Impact on SEO’ Book")

[Outlining the ‘AI’s Impact on SEO’ Book](https://previsible.io/podcasts/outlining-the-ais-impact-on-seo-book/ "Outlining the ‘AI’s Impact on SEO’ Book")

30 Jun, 2023


•

30 min 23 sec

[![](https://previsible.io/wp-content/uploads/2023/06/blog-1.jpg)](https://previsible.io/podcasts/identifying-and-resolving-major-seo-opportunities-david-bell/ "Identifying and Resolving Major SEO Opportunities")

[Identifying and Resolving Major SEO Opportunities](https://previsible.io/podcasts/identifying-and-resolving-major-seo-opportunities-david-bell/ "Identifying and Resolving Major SEO Opportunities")

16 Jun, 2022


•

25 min 32 sec

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