[Skip to content](https://previsible.io/podcasts/reddit-or-youtube-engagement-will-win-in-an-ai-first-search-world/#fl-main-content) [Podcasts](https://previsible.io/podcasts/) # Reddit or YouTube engagement will win in an AI-first search world? 86% of AI citations come from sources brands already control, yet Reddit dominates AI responses. Danny Kirk, founder of ReddiReach, has helped 500 brands grow on Reddit ethically and at scale, turning community engagement into measurable AI search advantages. The discussion covers strategic comment optimization that prioritizes reader value over brand mentions, reputation management through upvote-driven consensus building, and reverse-engineering AI citation patterns to identify high-impact discussion threads. Reddit or YouTube engagement will win in an AI-first search world? - Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast \| Spotify [Play on Spotify](https://open.spotify.com/episode/03Br4nIihfd4zmPKFlPEeO?go=1&sp_cid=5e513f65a5e39b3173a492c75b2d0250&utm_source=embed_player_p&utm_medium=desktop "Play on Spotify") # [Reddit or YouTube engagement will win in an AI-first search world?](https://open.spotify.com/episode/03Br4nIihfd4zmPKFlPEeO?go=1&sp_cid=5e513f65a5e39b3173a492c75b2d0250&utm_source=embed_player_p&utm_medium=desktop) ## Jan 15· [Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast](https://open.spotify.com/show/3IQQQD5RqzYQkY1mzvHMXz?go=1&sp_cid=5e513f65a5e39b3173a492c75b2d0250&utm_source=embed_player_p&utm_medium=desktop) Save on Spotify Change progress -00:0005:45 Loading - [Play on Spotify](https://open.spotify.com/episode/03Br4nIihfd4zmPKFlPEeO?go=1&sp_cid=5e513f65a5e39b3173a492c75b2d0250&utm_source=embed_player_p&utm_medium=desktop) - Follow on Spotify - Copy link [Privacy Policy](https://www.spotify.com/legal/privacy-policy/)· [Terms & Conditions](https://www.spotify.com/legal) ## Continue listening [![]()](https://previsible.io/podcasts/outlining-the-ais-impact-on-seo-book/ "Outlining the ‘AI’s Impact on SEO’ Book") [Outlining the ‘AI’s Impact on SEO’ Book](https://previsible.io/podcasts/outlining-the-ais-impact-on-seo-book/ "Outlining the ‘AI’s Impact on SEO’ Book") 30 Jun, 2023 • 30 min 23 sec [![]()](https://previsible.io/podcasts/identifying-and-resolving-major-seo-opportunities-david-bell/ "Identifying and Resolving Major SEO Opportunities") [Identifying and Resolving Major SEO Opportunities](https://previsible.io/podcasts/identifying-and-resolving-major-seo-opportunities-david-bell/ "Identifying and Resolving Major SEO Opportunities") 16 Jun, 2022 • 25 min 32 sec ## SEO Jobs Newsletter Join our mailing list to receive notifications of pre-vetted SEO job openings and be the first to hear about new education offerings. "" indicates required fields Δ Email This field is for validation purposes and should be left unchanged. Email